About

Key Accomplishments

Leader of the Deluxe in-house creative agency team and key member of the marketing leadership team that evolved the 100+ year old manufacturing brand to a relevant FinTech specializing in digital payments and data. Supported a shared services marketing model with over $4B in annual revenue, 15+ brands, multiple product lines and business units. In 2022, delivered 5564 tactics in 2221 projects. In 2021, we delivered 6146 tactics in 2526 projects, a 20% increase in YOY with no added headcount. For 3.5 years, we have had 100% retention.

Led the strategic creative vision for multiple Spurs Sports & Entertainment franchises and brands including 5-time NBA champions San Antonio Spurs, WNBA's San Antonio Stars, AHL's San Antonio Rampage, NBA D-League 2012 champions Austin Spurs, and USL's San Antonio FC. Streamlined all team brand guidelines, grew production efficiency, helped lead a digital first strategy implementation, introduced a new process workflow, expanded partnership relationships and exceeded expectations.

Created, developed and deployed a new master brand strategy, for Life Time Fitness, launched a new category in triathlon, launched a national weight loss brand, launched a corporate wellness program, and created or re-branded and supported over 20 brands, and turned around the member acquisition direct marketing program. Responsible for building, developing and maintaining Life Time as a premier national brand by delivering innovative and strategic creative marketing.Worked closely with business partners and C-Suite leadership to increase revenue through acquisition, retention, and same store sales from $900M to $4B.

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Expertise

Award winning executive leader, creative director, designer, copywriter, brand builder, US Navy Veteran, ODF Wildland Firefighter and Initial Attack Engine Crew Boss, Alaskan Salmon Seiner, and Trinity University Adjunct Instructor.