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Deluxe As A Verb
As part of the brand evolution from a hundred year old manufacturing company to a relevant fintech, we sought to change some brand perceptions. We aimed to break through the market clutter by creating an irreverent spot that used our brand name as a verb. Still the highest viewed video ever produced by Deluxe.
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Production: Flow Studios
Director/Writer: Matt Naylor
Executive Creative Director: Mark Chapman
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Recognition: 2022 AdFed Silver Addy
Deluxe Anthem
Continuing the rebranding of Deluxe from a hundred year old manufacturer to a relevant fintech, we created a master brand anthem that told our brand story.
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Production: Flow Studios
Director: Matt Naylor
Writer: Adam Reynolds
Executive Creative Director: Mark Chapman
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