esprit de she

 

Esprit de She—The Spirit of Her Race Series is a women-only event series, offering 18 events nationwide including runs, cycle tours, duathlons and triathlons. The brand empowers women to take on new challenges and celebrate in their accomplishments. The results were amazing. Nearly 10,000 women headed to the starting lines in the debut year, making the first year a success.

 

Art Director/Designer: Amanda Ward
Copywriters: Brendan Loughrey, Andy Zetzman
Illustrator: Charis Tsevis
Agency: Life Time Athletic Events

Recognition: AIGA MN Design Show 2014